Journal
Branded
Residences
The branded residences segment — financial anatomy, comparisons, scarcity.
Branded Residences · 10 min read · June 2026
Bvlgari, Armani, Fairmont, Versace, Lunaya: a tour of Dubai's branded residences in 2026
More than twelve brands, twelve programmes, twelve different logics. Our tour to navigate Dubai's 2026 branded residences landscape.
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Branded Residences · 11 min read · June 2026
Branded Residences in Dubai: why a 30 to 60% premium?
Bvlgari, Armani, Bugatti, Bentley, Fauchon: why pay 30 to 60% more for a branded residence in Dubai, and what do you actually get in return?
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