Bvlgari, Armani, Fairmont, Versace, Lunaya: a tour of Dubai's branded residences in 2026

Dubai hosts in 2026 over 50 branded residence programmes delivered or underway — the world's highest concentration after Miami. Each brand has its logic, DNA, segment and audience. To orient you, here is our tour in four families — operating Maisons, interior designers, automotive brands and hospitality brands.

1. Operating Maisons (Tier 1)

Bvlgari Resort & Residences (Jumeirah Bay Island)

Delivered 2017, the flagship of Dubai branded residences. 173 residences + adjacent 5-star Bvlgari Resort + Bulgari Marina. Direct operation by Bvlgari Hotels & Resorts. Average AED 12,000-25,000/sqft. The absolute reference defining the segment.

Bulgari Lighthouse (Jumeirah Bay Island)

Younger sister, 2027 handover. 27 ultra-prime Sky Mansions on 27 floors, NDA-only presentation. Pricing AED 180-350M. The most exclusive programme ever launched in Dubai.

Armani Hotel Burj Khalifa Residences (Downtown)

Delivered 2010, integrated in the Burj Khalifa. 144 residences. Operating Armani 5-star hotel. Pricing AED 5,000-12,000/sqft. Downtown's 15-year reference. Active and liquid secondary market.

Six Senses Residences (Marina + Palm)

Two programmes, two handovers (Marina 2026, Palm 2028). Operated by Six Senses (IHG group) with integrated wellness signature. 2BR from AED 8M, penthouses AED 35-65M. Dubai's most credible branded wellness.

Wellness · Dubai Marina

Six Senses Residences · Dubai Marina

Six Senses Residences Dubai Marina — operated wellness signature.

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Lunaya by ZAYA × FIVE Holdings (Jebel Ali Hills)

A signature masterplan signed by ZAYA Developments in partnership with FIVE Holdings (the Emirati hospitality group renowned for its premium lifestyle addresses in Palm Jumeirah, Zurich and Geneva). 167 villas + Lunaya Terraces collection. Contemporary architecture, integrated FIVE hospitality services, 64-hectare landscaped gardens. From AED 5.22M, Q2 2029 handover. 60/40 spread payment plan up to handover. The most complete branded hospitality in south-west Dubai.

Hospitality · Jebel Ali

Lunaya by ZAYA × FIVE

Lunaya by ZAYA × FIVE — signature villas, FIVE Holdings operation.

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2. Interior designers (Tier 2)

Armani / Casa Beach Residences (Palm Jumeirah)

2026 handover. 53 residences, Armani / Casa interior + exterior design, developer-operated (Arada). Private beach. Pricing AED 6,000-11,000/sqft. The Armani signature without an attached hotel but with the full Armani Casa package — limited-edition furniture included.

Tier 2 · Palm Jumeirah

Armani Beach Residences at Palm Jumeirah

Armani Beach Residences — 53 oceanfront residences.

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Bentley Home Residence (Business Bay)

Limited edition of 24 residences, Bentley Home design (Italy), furniture included. 2026 handover. Brushed eucalyptus, Connolly leathers, Calacatta marble. Ultra-niche market, AED 4,800-8,200/sqft.

Cavalli Tower (Dubai Marina)

Damac × Roberto Cavalli programme, delivered 2024. Cavalli interior design but developer-operated. More pop market, AED 3,200-5,800/sqft. Strong liquidity, younger buyer profile.

Palazzo Versace Residences (Culture Village)

Palazzo Versace programme, delivered 2016. Interior design signed by Donatella Versace, neo-classical façade adjacent to the 5-star Palazzo Versace Hotel. 200 residences + hotel on the Dubai Creek waterfront. Mature secondary market, AED 3,800-6,500/sqft. Watch the 2027 delivery of the new Versace × Damac programme at Dubai Maritime City.

113 Residences by IMAN Developers (Al Sufouh)

Signature IMAN Developers programme in Al Sufouh, between Palm Jumeirah and Dubai Marina — 113 residences (1, 2, 3 bedrooms + 4 BR duplexes with private pool). Fluid architecture with signature curves, spacious terraces, floor-to-ceiling glazing. Surfaces signed by Versace Ceramics, equipment by TEKA, TechnoGym, Häfele, W and FINSA. Prices from AED 1.8M for 1 BR, up to AED 5.44M for the 4 BR duplex with pool. Q2 2029 handover, 50/50 payment plan.

Versace Ceramics · Al Sufouh

113 Residences by IMAN Developers · Al Sufouh

113 Residences by IMAN Developers — Versace surfaces, Q2 2029 handover.

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3. Automotive brands

Bugatti Residences by Binghatti (Business Bay)

Signature programme of 182 residences, Bugatti Molsheim interior design, patented Car Lift allowing a Chiron to park in the living room. Q2 2027 handover. AED 9,000-18,000/sqft for Sky Mansions.

Aston Martin Residences (Marina)

Dar Al Arkan × Aston Martin programme, delivered 2024. 391 residences. Aston Martin Interior design + limited-edition vehicle included for some units. AED 4,200-7,800/sqft.

4. Hospitality brands

Fairmont Residences Solara Tower (Downtown)

The Fairmont (Accor) group's flagship programme in Dubai, Q3 2028 handover. A signature tower in Downtown with direct views of the Burj Khalifa and Dubai Canal. Studios, 1-3 bedrooms and signature penthouses, Fairmont hospitality operation with integrated 5-star services (housekeeping, room service, concierge). 65/35 payment plan up to handover. The most anticipated branded hospitality programme in Downtown 2026-2028.

Hospitality · Downtown

Fairmont Residences Solara Tower Dubai

Fairmont Residences Solara Tower Dubai — Burj Khalifa view, Q3 2028 handover.

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Other hospitality references in 2026

• One&Only Royal Mirage Residences (Dubai Marina) — direct hotel operation
• Mandarin Oriental Residences (Downtown) — announced 2027
• The Chedi Private Residences (Sheikh Zayed Road) — Asian wellness signature
• Anantara Sharjah Residences — Anantara beachfront
• Akala Hotels & Residences (Zabeel) — direct hospitality operation

Hospitality · Zabeel

Akala Hotels & Residences · Zabeel Second

Akala Hotels & Residences — branded hospitality.

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Hospitality · Downtown

Fairmont Residences Solara Tower Dubai

Fairmont Residences Solara — Burj Khalifa view.

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5. 2026 comparative reading

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